The First Issue
Welcome to the house.
Placeholder letter. Swap this for Chantal and Joe's real welcome when the first issue is written.
This magazine exists for one reason: the best marketing conversations we have never make it onto a feed. They happen on shoot days, in the edit, and in the debriefs after a campaign lands. Once a month, we're writing them down.
Each issue is short on purpose. A handful of stories you can read with a brew: what we're making, who we're working with, and what we're seeing work on social right now.
Thanks for reading the first one.
Live selling is the biggest shift since the feed.
Placeholder feature. This is where the issue's main story goes, written in full on the page so search engines can read every word.
Live shopping has quietly become one of the fastest-growing ways to sell online in the UK, and most brands still haven't tried it. A live show needs three things: a set, a host, and a producer. That's exactly what a content studio with a creator roster is built to provide.
In this piece we'd break down what a live actually looks like, what sells, and what the numbers from our first shows tell us.
Every issue's feature doubles as evergreen SEO content, because the full text lives here on the site rather than inside a PDF.
On camera with Nicole T.
Placeholder interview. Each month, one creator, model, or actor from the roster gets the spotlight page.
A short Q and A: how they got started, what brands they love shooting for, and one tip for anyone stepping in front of the camera for the first time.
This page does double duty. It gives the roster member something to share, and it shows prospective clients the kind of talent they can book directly through the house.
A day at the studio.
Placeholder photo story. A shoot day from call time to wrap, told mostly in pictures.
Photo essay of a real content day: the set builds, the roster talent arriving, the shots between the shots. Light on words, heavy on imagery, and always ending with what the client walked away with.
When a client agrees, we name them and link the work. When they'd rather not, it runs anonymous and the pictures still do the talking.
Next month.
Placeholder teaser for Issue 02, plus where to go from here.
Issue 02 lands in September. On the list so far: the autumn content calendar, a pop-up event diary, and what changed in Meta and Google ads this quarter.
Want to be in the magazine, on the roster, or on set? One email is all it takes.
