Kyles Marketing Takes on Preston Live Festival
The Beginning of the Journey
Almost twelve months ago, Kyles Marketing joined forces with Preston Live Festival. From the very beginning, our mission was clear: bring the event to life, build excitement and make sure the festival made its mark on the city.
Our work started well before the big day. We designed every piece of promotional material, from eye catching banners and flyers to bold online graphics. We ran paid advertising campaigns with the goal of converting ticket sales, ensuring the right people saw the event at the right time.
To create a stronger connection with the local audience, we took to Preston city centre to carry out fun street interviews. This gave us authentic, engaging content for social media, while also helping to grow the festival’s online presence in the lead up to the event. Throughout, we posted consistently across the festival’s social channels to keep momentum building.
Building the Buzz
In the months leading up to the festival, our focus was on making sure Preston was talking about it. Every post, advert and interview was carefully planned to engage, inform and excite. The community response was incredible, with growing anticipation as the date drew closer.
By the morning of the festival, the atmosphere was electric. The audience was ready, and in numbers far greater than anyone expected.
[Image: Behind the scenes – the Kyles Marketing team preparing for the big day]
The Big Day
When the gates opened, we hit the ground running. Cameras in hand, we captured live content for social media, posted updates in real time and made sure the online coverage matched the energy on stage. We were everywhere, from backstage and front of house to right in the middle of the crowd, making sure every moment was documented.
At one point, Joe even stepped in as a DJ to cover for a delayed artist. It was an unexpected twist, but it summed up the way we work. If something needs doing, we do it.
Why We Do It
For us, it is never just about marketing an event. It is about immersing ourselves in it. Being part of the atmosphere. Contributing to its success in whatever way is needed. Whether it is running the social media behind the scenes, producing content on the spot or stepping in to keep the show going, we are all in.
A Moment to Remember
Standing on stage and looking out over the crowd was a moment we will never forget. Knowing the months of creativity, planning and hard work that had gone into making it happen made it even more special. Seeing members of our own team as part of the entertainment was the perfect finishing touch.
Looking Ahead
Preston Live Festival was a huge success and we are incredibly proud to have played a part in it. The energy, the feedback and the sheer scale of the day were unforgettable.
