UGC vs EGC: What’s the Difference and Why Do You Need Both?

In a world where people are constantly scrolling, what makes someone stop and pay attention to your brand?

Authenticity.

Content that feels human, relatable, and real always performs better. That is where UGC and EGC come in. These two types of content can help your business stand out and show personality, not just polish.

But what exactly are they, and how can they benefit your brand? Let's break it down.

What is UGC?

User Generated Content (UGC) is content created by your customers. It could be a video of them raving about your product, a photo they’ve tagged you in, or a review they’ve left online. It’s authentic, genuine, and often more engaging than polished brand content.

However, many businesses don’t have a steady stream of customer content, and waiting for your audience to create that perfect post can be frustrating and slow.

That’s where we come in. We offer UGC-style content created entirely in-house by our team of skilled content creators.

Unlike hiring independent UGC creators who may charge £200 for just one piece of content, we provide consistent, cost-effective solutions. You send us your product or tell us about your services, and we produce content that looks like something a happy customer might create. This helps your brand capture the benefits of UGC without waiting for your audience to do it first.

What is EGC?

Employee Generated Content (EGC) is all about showing the people and personality behind your brand. And the best part? It’s for any business.

EGC could include your staff explaining a service, giving a behind-the-scenes look at a day in the life of your business, or chatting to the camera about something new happening in-store or on your website.

But we know that not everyone wants to be in front of the camera. That’s where we come in.

At Kyles Marketing, we create EGC-style content for your brand, no matter your industry. We can step into your business and act as part of your team, or we can film on location to showcase your services. The aim is always to create content that feels natural, engaging, and reflects your business culture, without putting unnecessary pressure on your staff.

Where Do We Use This Type of Content?

This style of content isn’t just for social media. We use UGC and EGC-style content across everything we do.

Whether it's for organic social media, stories, reels, or even paid advertising, this type of content works because it feels authentic and real.

People connect with other people, not just brands. So UGC and EGC-style content helps your business stand out from the overly polished corporate content that often gets skipped.

For paid ads, UGC-style content can help drive conversions. It’s relatable, which builds trust with your audience and increases click-through rates. For EGC, we create videos that introduce your brand, explain your services, or share a behind-the-scenes glimpse, helping your audience understand what you do in a way that resonates with them.

How We Help

At Kyles Marketing, we do more than just manage your social media. We create the content for it.

Our team specialises in both UGC and EGC-style content that brings your brand to life in a human way. Whether it’s showcasing your products, explaining your services, or giving a behind-the-scenes view of your business, we make sure your brand feels relatable and engaging.

Recently, our social media assistant Nicole stepped into the role of a burger takeaway assistant for a day. Another week, we were creating videos at a hair salon answering customer FAQs. Whether it’s talking about a new menu item, showcasing your latest service, or introducing your team, we make sure the content speaks to your audience in a real way.

We adapt to every client, every business, and every brief. And we work to create content that connects, builds trust, and gets results.

If you want to create content that feels authentic and helps your brand stand out, no matter what business you're in, you’ve just found your team.