Kyles Blog
Kyles Blog
Kyles Marketing Takes on Preston Live Festival
The Beginning of the Journey
Almost twelve months ago, Kyles Marketing joined forces with Preston Live Festival. From the very beginning, our mission was clear: bring the event to life, build excitement and make sure the festival made its mark on the city.
Our work started well before the big day. We designed every piece of promotional material, from eye catching banners and flyers to bold online graphics. We ran paid advertising campaigns with the goal of converting ticket sales, ensuring the right people saw the event at the right time.
To create a stronger connection with the local audience, we took to Preston city centre to carry out fun street interviews. This gave us authentic, engaging content for social media, while also helping to grow the festival’s online presence in the lead up to the event. Throughout, we posted consistently across the festival’s social channels to keep momentum building.
Building the Buzz
In the months leading up to the festival, our focus was on making sure Preston was talking about it. Every post, advert and interview was carefully planned to engage, inform and excite. The community response was incredible, with growing anticipation as the date drew closer.
By the morning of the festival, the atmosphere was electric. The audience was ready, and in numbers far greater than anyone expected.
[Image: Behind the scenes – the Kyles Marketing team preparing for the big day]
The Big Day
When the gates opened, we hit the ground running. Cameras in hand, we captured live content for social media, posted updates in real time and made sure the online coverage matched the energy on stage. We were everywhere, from backstage and front of house to right in the middle of the crowd, making sure every moment was documented.
At one point, Joe even stepped in as a DJ to cover for a delayed artist. It was an unexpected twist, but it summed up the way we work. If something needs doing, we do it.
Why We Do It
For us, it is never just about marketing an event. It is about immersing ourselves in it. Being part of the atmosphere. Contributing to its success in whatever way is needed. Whether it is running the social media behind the scenes, producing content on the spot or stepping in to keep the show going, we are all in.
A Moment to Remember
Standing on stage and looking out over the crowd was a moment we will never forget. Knowing the months of creativity, planning and hard work that had gone into making it happen made it even more special. Seeing members of our own team as part of the entertainment was the perfect finishing touch.
Looking Ahead
Preston Live Festival was a huge success and we are incredibly proud to have played a part in it. The energy, the feedback and the sheer scale of the day were unforgettable.
Check out all our work we did:
https://www.facebook.com/PrestonLiveFest
Instagram’s July 2025 SEO Update.
Instagram’s July 2025 SEO Update: What It Means for Your Company
Instagram has taken another big step towards becoming a fully-fledged search engine. As of July 2025, professional Instagram accounts can now have their content indexed by search engines like Google. In simple terms, your Instagram posts can now appear in search results outside of the app.
If you're not already thinking about SEO in your Instagram strategy, now is the time to start.
What’s changed?
Before this update, Instagram content was largely inaccessible outside of the app. Now, public posts from professional accounts are discoverable through search engines. This means your posts have the potential to reach new audiences via Google, not just within Instagram itself.
Captions, profile names, bios, and even alt text now carry more weight in how your content is found and ranked online.
Why it matters
This shift turns Instagram into more than just a social media platform. Your profile is now acting as a mini landing page, and your content can support your wider SEO strategy.
Whether you’re a small business, a personal brand, or a large company, this offers a new route to discovery that goes far beyond hashtags or in-app searches.
What you should do next
Optimise your captions
Focus on writing clear, natural captions that include relevant keywords. Think about what your audience might search for, such as "independent coffee shop in Manchester" or "Lake District walking routes".
Use alt text properly
Alt text should always be used to describe the image accurately, but it’s now also useful for SEO. Be concise, and include keywords where relevant without stuffing them in unnaturally.
Refresh your profile bio and name
Your handle, display name and bio should clearly explain who you are and what you do. These fields help both users and search engines understand your account.
Keep things consistent
Make sure your visual identity, tone of voice and posting schedule are aligned. The clearer and more consistent your brand is, the easier it is to recognise in search.
Think beyond the platform
Treat Instagram like a content hub that feeds into your wider online presence. Link your content strategies together, and consider how Instagram can complement your website or blog.
This update is part of a broader trend: social platforms are becoming more searchable, and search engines are pulling in richer types of content.
Instagram SEO is no longer just about visibility within the app. It is about showing up wherever your audience is looking. If your content is well-written, thoughtfully tagged and strategically posted, it now has the chance to reach further than ever before.
Of course, this is just one more thing to think about in an already packed marketing schedule. Keeping up with platform changes, writing keyword-rich captions, and planning content with SEO in mind takes time and expertise. That’s where we come in.
If you’d rather spend your time running your business while someone else takes care of all of this, we’d love to help.
Drop your details below to get in contact!
UGC vs EGC: What’s the Difference and Why Do You Need Both?
In a world where people are constantly scrolling, what makes someone stop and pay attention to your brand?
Authenticity.
Content that feels human, relatable, and real always performs better. That is where UGC and EGC come in. These two types of content can help your business stand out and show personality, not just polish.
But what exactly are they, and how can they benefit your brand? Let's break it down.
What is UGC?
User Generated Content (UGC) is content created by your customers. It could be a video of them raving about your product, a photo they’ve tagged you in, or a review they’ve left online. It’s authentic, genuine, and often more engaging than polished brand content.
However, many businesses don’t have a steady stream of customer content, and waiting for your audience to create that perfect post can be frustrating and slow.
That’s where we come in. We offer UGC-style content created entirely in-house by our team of skilled content creators.
Unlike hiring independent UGC creators who may charge £200 for just one piece of content, we provide consistent, cost-effective solutions. You send us your product or tell us about your services, and we produce content that looks like something a happy customer might create. This helps your brand capture the benefits of UGC without waiting for your audience to do it first.
What is EGC?
Employee Generated Content (EGC) is all about showing the people and personality behind your brand. And the best part? It’s for any business.
EGC could include your staff explaining a service, giving a behind-the-scenes look at a day in the life of your business, or chatting to the camera about something new happening in-store or on your website.
But we know that not everyone wants to be in front of the camera. That’s where we come in.
At Kyles Marketing, we create EGC-style content for your brand, no matter your industry. We can step into your business and act as part of your team, or we can film on location to showcase your services. The aim is always to create content that feels natural, engaging, and reflects your business culture, without putting unnecessary pressure on your staff.
Where Do We Use This Type of Content?
This style of content isn’t just for social media. We use UGC and EGC-style content across everything we do.
Whether it's for organic social media, stories, reels, or even paid advertising, this type of content works because it feels authentic and real.
People connect with other people, not just brands. So UGC and EGC-style content helps your business stand out from the overly polished corporate content that often gets skipped.
For paid ads, UGC-style content can help drive conversions. It’s relatable, which builds trust with your audience and increases click-through rates. For EGC, we create videos that introduce your brand, explain your services, or share a behind-the-scenes glimpse, helping your audience understand what you do in a way that resonates with them.
How We Help
At Kyles Marketing, we do more than just manage your social media. We create the content for it.
Our team specialises in both UGC and EGC-style content that brings your brand to life in a human way. Whether it’s showcasing your products, explaining your services, or giving a behind-the-scenes view of your business, we make sure your brand feels relatable and engaging.
Recently, our social media assistant Nicole stepped into the role of a burger takeaway assistant for a day. Another week, we were creating videos at a hair salon answering customer FAQs. Whether it’s talking about a new menu item, showcasing your latest service, or introducing your team, we make sure the content speaks to your audience in a real way.
We adapt to every client, every business, and every brief. And we work to create content that connects, builds trust, and gets results.
If you want to create content that feels authentic and helps your brand stand out, no matter what business you're in, you’ve just found your team.