Case Study
Case Study
From £473 to £96K
How We Grew Paid Social Revenue by 3,450%
Month 1 – 8th April 2024 - 7th May 2024
Purchase Conversion Value –£473.04
ROAS – 1.62
Notes – We launched a conversion campaign with a catalogue setup, leveraging the learning phase to identify and test audience engagement with the ads.
Month 2 – 8th May 2024 - 7th June 2024
Purchase Conversion Value – £748.03
ROAS – 2.02
Notes – A retargeting campaign was implemented alongside the catalogue campaign to gradually re-engage potential customers and drive conversions.
Month 3 – 8th June 2024 - 7th July 2024
Purchase Conversion Value – £1,112.27
ROAS – 1.91
Notes – We expanded the number of ads within the retargeting campaign to ensure diverse creative content, preventing ad fatigue and offering the audience a fresh rotation of posts.
Month 4 – 8th July 2024 - 7th August 2024
Purchase Conversion Value – £3,235.44
ROAS – 5.08
Notes – The current retargeting ads weren’t delivering the desired results, prompting us to revisit our strategy and develop a fresh approach for the upcoming month.
Month 5 – 8th August 2024 - 7th September 2024
Purchase Conversion Value – £3,672.45
ROAS – 5.94
Notes – We tested a variety of images and videos across different products and categories to assess the impact of each creative style on ad performance. Throughout the month, we monitored the results closely, adjusting budgets to prioritise the best-performing ads and maximise their impact.
Month 6 - 8th September - 7th of October - 2024
Purchase Conversion Value – £6,692.23
ROAS – 10.07
Notes – We introduced new video ads with a similar style to last month’s top performers for the retargeting campaign. This included six videos, each highlighting different product categories and showcasing the unique health and well-being benefits they offer for dogs.
Month 7 – 8th October 2024 - 7th November 2024
Purchase Conversion Value – £7,394.69
ROAS – 10.79
Notes – We introduced a number of different reels, focusing more of the budget on the ads that performed well in the previous month to see even bigger results.
Month 8 – 8th November 2024 - 7th December 2024
Purchase Conversion Value – £11,158.14
ROAS – 12.49
Notes – Ahead of Black Friday, we implemented automated scaling rules to increase budgets on high-performing ads. This allowed us to gradually scale while maintaining efficiency and maximising seasonal demand.
Month 9 – 8th December 2024 - 7th January 2025
Purchase Conversion Value – £12,215.84
ROAS – 8.17
Notes – Following a strong start to the month due to the Christmas rush, performance dipped during the holiday period. As orders began to rebound post-New Year, we introduced the retargeting Shopify catalogue to support recovery and stabilise performance.
Month 11 – 8th February 2025 - 7th March 2025
Purchase Conversion Value – £15,703.20
ROAS – 8.95
Notes – As some high-performing creatives began to lose traction, we introduced a new content angle using comedy-style reels. These stood out and quickly became top performers, prompting us to shift focus towards this style moving forward.
Month 12 – 8th March 2025 - 7th April 2025
Purchase Conversion Value – £16,812.97
ROAS – 8.87
Notes – Performance from both catalogue campaigns declined significantly. In response, we tested a discount code exclusive to ads to boost conversions. Towards the end of the month, we concluded that the standard Shopify catalogue outperformed the retargeting catalogue when targeting cold audiences.
Month 10 – 8th January 2025 - 7th February 2025
Purchase Conversion Value – £17,327.92
ROAS – 9.94
Notes – Underperforming ads were replaced with fresh creatives, which significantly improved performance. The refreshed strategy led to nearly 500 orders directly attributed to paid social in a single month.
And we’re just getting started. With a proven strategy of continuous testing, refining, and scaling, we’re confident we can drive even greater results for our client in the months ahead.
If you’re ready to see how powerful, data driven Facebook ads can transform your business, let’s chat, we’d love to help you achieve the same kind of growth!