📸 Content Creation at Kyles Marketing: Bringing Your Brand to Life

At Kyles Marketing, we understand that authentic, relatable content is the key to capturing attention and building trust. That’s why we focus on both User-Generated Content (UGC) and Employee-Generated Content (EGC) to give your brand a genuine and compelling online presence.

🔥 UGC vs. EGC – What’s the Difference?

🎯 UGC (User-Generated Content):
This is content created by customers or followers, such as testimonials, photos, or videos that showcase real experiences with your brand. It adds authenticity and social proof, making your marketing feel more genuine and relatable.

💡 EGC (Employee-Generated Content):
This is content created by employees, offering behind-the-scenes insights, product demonstrations, or company culture highlights. It adds a personal touch, showcasing the people behind the brand and building trust with your audience.

🎥 How We Make It Happen

At Kyles Marketing, we go the extra mile by immersing ourselves into your brand. Whether it’s posing as a customer enjoying your products or acting as a staff member showcasing a day in the life, we create authentic, on-brand content that feels real.

✅ As a Customer: We’ll capture relatable UGC-style content, like product demos, reviews, or lifestyle shots, making it look like your customers are organically sharing their experiences.

✅ As a Staff Member: We’ll create EGC-style content that highlights your brand’s personality—whether it’s staff tutorials, behind-the-scenes clips, or fun office moments.

🚀 Why It Works

By blending UGC and EGC strategies, we help your business:

• Build trust and relatability with authentic content.

• Showcase your products or services in real-world scenarios.

• Enhance your social proof, making your brand feel more credible and approachable.

Whether we’re filming on-site or creating in-house content, we’ll make your audience feel like they’re getting an inside look at the real people and experiences behind your brand.